![]() When a user performs a search, the engine’s algorithm determines what results to show for the query. ![]() The search engine’s index then ranks a web page’s importance by analyzing various key metrics, like on-page keywords (what the page is about), content (Schema microdata), freshness (when was the page updated last), and user engagement (how people interact). The results are then entered into a database known as an index. These crawlers, also known as bots or spiders, follow links on the web pages to discover new pages and content. Search engines utilize web crawlers for scanning billions of pages across the world wide web. The search engine company emphasizes user privacy and sets itself apart by showing its users the same results for search terms instead of personalized ones. What is DuckDuckGo?ĭuckDuckGo (DDG) is a Pennsylvania-based company whose name is a nod to the kid’s game duck, duck, goose. Search engine APIs allow developers to tap into the databases of search engines like DuckDuckGo, Google, Bing, and more.
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